What is Google Adwords?

If you want to increase the traffic to your website, then Google Adwords is one option.

Google Adwords is the way in which website owners can advertise their site on Google. You specify a budget, configure the settings for your adverts and start your campaign. Your adverts appear on Google like this:

What Is Google Adwords?

Every time someone clicks on your advert, you pay a fee to Google (which comes out of the budget that you set initially). Your adverts will continue to show whilst you still have a budget or until you choose to stop them.

Of course, this is just the basic premise of Google Adwords, and there is a huge range of concepts you need to understand to make your campaign effective (such as CPC optimization, bidding, demographics etc). We offer Google Adword management here at Web Wise, and we can even give you free click vouchers too!

Get in touch if you would like more information.